The “Shanhai Ferris Wheel”, experiential scene ice and snow park, air kart park … September 30, the “Maritime World” cultural tourism business complex in Xiamen City, Fujian Province, in Xiamen City, Fujian Province, attracted an attractive business A large number of tourists punch card experience. According to statistics, the National Day holiday “Maritime World” received about 840,000 citizens and tourists. The complex is a microcosm of Xiamen’s thriving cruise economy. In recent years, Xiamen has gathered together to actively build a characteristic destination of cruise tourism, enrich the new format of cruise tourism, continuously expand the cruise tourism market, actively do the hot cruise economy, and promote the rapid recovery of the cruise tourism market.
Create a characteristic destination
A few days ago, the Ministry of Industry and Information Technology, the National Development and Reform Commission, the Ministry of Finance, the Ministry of Transport, and the Ministry of Culture and Tourism jointly issued the “Implementation Opinions on Accelerating the Development of Cruise Yacht and Industry” to promote the construction of the international cruise mother port of Sanya, promote the promotion of Shanghai, Tianjin, Shenzhen, Qingdao, Dalian, Xiamen, Fuzhou, Guangzhou and other places have developed a number of international first -class cruise tourism destinations.
Xiamen is one of the earliest cities in the country receiving international cruise ships. As early as the 1980s, the “Queen Elizabeth” international cruise ship was equipped with more than 1,000 European and American guests to stop at Xiamen Port.
As an important central city, port and tourist city in the southeast coast, Xiamen escort has always attached great importance to the development of cruise economy. In recent years, Xiamen City has successively introduced policies such as “Support on Further Promoting the Development of Cruise Tourism” and “Three-Year Action Plan for the Development of Xiamen Cruise Tourism (2017-2019)”. Silk “route, long route and regular routes. “We hope to integrate and play the advantages of the” Hong Kong, Airlines, and Brigade “through policy guidance and support, continuously deepen the” cruise+’connotation, actively innovate the “cruise+destination” model, promote the construction of international cruise ship’s port, promote Xiamen cruise ships The tourism market is healthy and sustainable. “The relevant person in charge of the Xiamen Cultural and Tourism Bureau said.
After several years of hard work, the development of Xiamen International Cruise Mother Port has entered the fast track. In 2019, the annual throughput of Xiamen Port Cruises reached 413,700, becoming a new highlight and power engine for Xiamen’s global tourism development.
Since the epidemic in 2020, Xiamen Cruise Mother Port Group has actively used the “empty window period” to practice internal skills, and based on the “ship, port, and city” linkage, and actively promoted the transformation of berths and promotion of new terminals. “At present, the parent port has successfully completed the berth and expansion, and can beed up at the same time three large and medium -sized cruise ships. The construction of the second phase of the Xiamen International Cruise Mother Port in the construction will be completed within this year. The volume can reach 800,000, which can achieve stratified customs clearance, which will further improve the level of customs clearance at the home port of cruise ships. “Said Huang Yubin, general manager of Xiamen International Cruise Mother Port Group.
Nowadays, under the development idea of the “Inner Plastic Strait Cruise Economic Circle and the Outside Haisi Cruise Economic Belt”, Xiamen Port is facing the construction of the core port of the most dynamic regional cruise and cashier economic zone of the southeast coast of China. Efforts to build a unique destination for international cruise tourism.
Rich cruise new format
Maritime school “Qiyu”, food on the boat … This year’s National Day holiday, Xiamen International Cruise Mother Port Group joined hands with related companies to continuously enrich the supply of cultural and tourism products, and launch special flights such as the “Marine Powerful State” National Day, original hand -painted commemorative badge, etc. Enrich tourists’ choices and help cultural and tourism consumption recovery.
It is understood that the Xiamen Cruise Mother Port Group is based on the “boutique” strategy, actively links the advantages of mountains, sea, and township resources, continuously enrichs new tourism formats, forms a series of sea -streaming products, and attracts citizens and tourists to board the ship experience.
“In recent years, the group has launched products such as research, boat banquets, night travels, parent -child charter travel travel, while adding projects such as fragrance, opera, magic, lighting show and other projects, which are favored by tourists.” Huang Yubin said that this year, 9 this year, 9 this year. Since the month, the group has enriched the “sea reaches” product experience, promoted Xiang’an’s dragon fruit crispy and famous wines from Guizhou, Shanxi and other places “one after another on board”, so that tourists can feel “sea at sea at sea. The fun of the fruit fluttering and the waves of the waves “, and can experience the heroic of” singing wine and listening to the wind, the neon of Lugjiang “.
In order to promote the new level of Xiamen cruise economy, Xiamen’s “Maritime World” cultural tourism and business complex, which opened at the end of September this year, has a total construction area exceeding 1 million square meters and an investment of more than 16 billion yuan, bringing together ports, shipping, tourism, tourism , Business, office, hotel, culture and other diversified industries and business formats. The overall plan of the project is planned to be fully completed and put into operation in 2025. At that time, it will become the largest urban complex in Xiamen. “Entertainment” integrated operations, focusing on creating a new benchmark for the development of “Hong Kong City Integration and Hong Kong Traveling”, and promoting the high -quality development of Xiamen Cultural Tourism economy.
According to reports, the next step, Xiamen will further realize the coastal linkage, realize the grafting of cruise products, offshorestream products, and Xia Drum routes, and will make Xiamen Cruise Breastr ports one of the popular punching places.
Pioneering cruise new market
On the evening of July 1, China Merchants Idun Cruise stopped at Xiamen International Cruise Mother Port. Tourists from Shenzhen and surrounding cities left the boat ashore and started the trip to Xiamen.
“Standing on the deck to enjoy the night view of Xiamen, it is too shocking.” Mr. Zhang from Shenzhen took the cruise ship to Xiamen for the first time. He said, “The lights of coastal shoreline are bright like training. Buildings with features are unobstructed at a glance, very spectacular, this trip. ”
The visit of the China Merchants Idun was the first passenger cruise ship that Xiamen received since the epidemic.
It is understood that this investment promotion is the “Shenzhen -Xiamen -Shenzhen Binhai Double City Tour” route. “Xiamen Cruise Mother Port has good location advantages, landscape resources, rich tourism resources in Xiamen, distinctive characteristics, and good foundation in the cruise market. It is one of the best destinations for opening coastal routes.” Wu Wei, chairman of Jingyou Co., Ltd., said that it is expected to organize the unique experience of cruise ship travel through shipping entertainment, sea sightseeing, and shore experience, so that tourists can fully experience the charm of two coastal cities in Shenzhen and Xiamen.
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